Dignity/Washington continues to collect and review data relating to its current mission and priorities and redefine them in a future-oriented and systematic process. Further steps were taken in an all-day Strategic Learning and Planning Day held on April 22nd at the Dignity Center, led by Chris Pett, a professional consultant/facilitator and Dignity/Chicago member, who was hired by the community’s Board.
Twenty-five members were present, evenly divided between Board and non-Board members. Building on the Final Presentation of the Hilltop Consultants from Georgetown University’s School of Business, delivered in December 2011, and new input from those present, the group saw the community’s top priority as expanding and enlarging the community through a concerted campaign to women, racial/ethnic minorities and young adults. The motivation and impetus for this ambitious enterprise was clearly the common desire to introduce and share the joy and the support of Dignity/Washington’s community life with a wider audience. In the months ahead the campaign will draw on resources and expertise from community, and non-community, members, will utilize a multi-pronged marketing and media strategy, and programs and events targeted to the various under-represented groups. Stay tuned for more details.
by Henry Huot, Dignity/Washington Board member